PRESS
PRESS
IAPP - Imagine if AI agents planned your next vacation
(Thought leadership by AMBART LAW)
APRIL 2, 2025
Maria Cannon, an associate at AMBART LAW, discusses the future of marketing, which she predicts will be directed to AI agents, instead of humans, and increasingly reliant on generative AI for content. In an article she authored for IAPP, Maria shares her thoughts on best practices for using generative AI in content creation, particularly for creative agencies and advertising agencies.
EXCERPT:
The benefits of using AI to provide marketing services are well documented — Good Apple reports that using AI to provide media services resulted in a 64% increase in cost per acquisition, and Theorem reported a 50% increase in speed of campaign execution.
The unreported statistic is how much time creatives save by using AI to provide marketing services. When AI is used to optimize and accelerate some of the less-glamorous grunt work of building an advertising campaign — including speeding up cycles of predictive research and logging customer reactions and behavior — creatives are free to apply their artistic eye and elevated aesthetic to produce, refine and polish advertising campaigns.
DIGIDAY - How generative AI is changing creator contracts to prevent brand and copyright risks
(Media mention with AMBART LAW)
MARCH 24, 2025
EXCERPT:
Creator contracts and AI terms are part of an evolving conversation as brands and agencies try to proactively get ahead of licensing and copyright problems, said Yelena Ambartsumian, founding attorney at AMBART LAW, which focuses on issues related to intellectual property and copyrights. These could backfire and damage brand reputation if problems arise with the content. “Outputs of generative AI are not copyrightable, because they lack human authorship,” Ambartsumian said. Additionally, AI content poses copyright infringement risks if the AI models are trained on copyrighted material, which is often the case with AI platforms.