Are you looking for a fractional GC or outside general counsel for your SaaS, marketing, consumer tech, or e-commerce company?
AMBART LAW can help. We act as your fractional general counsel for AI projects, vendor contracts, and product launches, so that your team can move fast without taking on hidden legal risks or technical debt.
ABOUT OUR FRACTIONAL GC PROGRAM
Scaling a tech company? You need legal that moves as fast as you code. (Yes, especially if you’re “vibe coding.”)
Through AMBART LAW's fractional general counsel program, we provide agile legal services at predictable monthly flat rates. We embed ourselves into your organization—delivering responsive, practical advice, tailored to your needs.
Our founder, Yelena Ambartsumian, Esq. has served in all of the following roles:
✅ external counsel (complex commercial litigation and investigations at a big law firm),
✅ startup founder & CEO, and
✅ general counsel.
This combination of experiences gives us a nuanced understanding of the different and competing concerns within an organization, and how in-house lawyers can get the most value from working with external counsel. This means we deliver advice that is realistic and thus more likely to be implemented by your teams.
Our approach is integrative and collaborative. By embedding ourselves into your existing legal and operations teams, we deliver in-depth, responsive support to help you navigate challenges and achieve your business objectives. We are right there with you—in the arena—offering strategic counsel and practical solutions tailored to your organization’s needs.
We act as your fractional general counsel for AI projects, vendor contracts, and product launches so your team can move fast without taking on hidden legal risk.
Yelena Ambartsumian
agile legal services at predictable monthly flat rates
Whom do we serve?
As a GC, Head of Legal, or founder at a SaaS, marketing, consumer tech, or e‑commerce company, you are juggling product launches that may feel like back-to-back marathons, along with rollouts of AI tools—all while trying to keep privacy and compliance risk under control, during times of aggressive growth. AMBART LAW acts as your embedded legal partner so that nothing will slow you down. We frequently work with startups and scale-ups, as well as SMEs, which are looking for tailored advice with a predictable legal spend.
How can we help you?
Launch AI‑powered features with clear legal guardrails instead of slowing down product roadmaps.
Stand up or upgrade a privacy program that actually fits your data flows and marketing stack.
Offload contract review and negotiations so your team spends less time in redlines and more time on strategy.
Create and negotiate AI vendor and data‑sharing agreements that protect your IP, code, and customer data while still letting the business adopt the tools it needs.
Design and refresh your marketing compliance playbook for e-mail, SMS, social, and paid campaigns, so growth experiments don’t trigger regulator or platform issues.
Give your GC or Head of Legal a trusted partner who can own key projects end‑to‑end.
When should you consider a fractional GC?
With a fractional GC or outside general counsel (OGC), you can supplement gaps and coverage areas in your existing in-house legal team, or use this service as a way of accessing continuous legal guidance on a retainer basis. A fractional GC can serve as a strategic extension of the leadership team, available to advise on day-to-day questions and larger legal strategy. Learn more here.
How can SaaS companies benefit from a fractional GC?
We believe that SaaS companies in particular are well-positioned to leverage a fractional GC. As SaaS companies reach later‑stage growth (Series B/C), they cross revenue and data thresholds that trigger heightened privacy and regulatory obligations, often before they are ready to make a full‑time legal hire. A fractional GC fills that gap, acting as outside general counsel focused on building a strong market position while managing new legal risk. Read more about how AMBART LAW supports SaaS companies, at this page.
Tech‑driven companies and regulated businesses rely on us when privacy, AI, and marketing risk are too important to wing.
“A huge unlock”
Kelley Merwin, Head of Legal, at Gloss Genius
(Series C SaaS Company)
“I had the opportunity to engage Yelena for several strategic projects in my organization. she has deep expertise in privacy law, artificial intelligence and commercial negotiations. She has excellent judgement in complex areas of law and really took ownership of these key initiatives, which was a huge unlock for both the substance of the project and the capacity of the legal team. Couldn’t recommend more highly.”
maximizing efficiency
Dr. David Nanigian, Founder, Mount Ararat Financial Services
(Registered Investment Advisory Firm)
“Her strong work ethic and close attention to details are particularly remarkable. She is meticulous in the execution of all of the work that she performs and always goes the extra mile for her clients. Beyond helping firms meet their compliance obligations, she also provides solutions that maximize the efficiency of firms so that firm owners and executives can focus on developing their businesses and delivering outstanding investment advisory services to their clients.”
Our outside general counsel program is ready to help you. Whether you have a temporary need to fill, are looking to plug a knowledge gap in your in-house team, or require extra resources to tackle a big project, here is how AMBART LAW supports its fractional GC clients:
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We don't just understand data privacy and AI governance – it's our focus. We act as your fractional general counsel for AI projects, vendor contracts, and product launches so your team can move fast without taking on hidden legal risk.
We can create an AI contracting playbook (tailored to your company’s use cases) so that your team knows what to look out for when engaging AI vendors (particularly if the AI model will get access to your confidential or proprietary information.). This is particularly important for SaaS companies, e-commerce, and consumer tech.
We will also evaluate your use cases and help you create a review program for AI vendors that fits seamlessly into your current procurement workflow.
What about deploying AI? No problem. We work with your product teams to advise on how to launch a new feature using AI, in a way that keeps you in compliance with current laws, but also gives you an edge on the competition. Your GC (if you have one) does not have to do this alone; we are here to supercharge her efforts (and we’re happy to play project manager too). -
Need to build a privacy program from scratch? We’ll do that for you, and give you the tools for continuous monitoring and documentation.
Not sure what privacy laws apply to you? Regardless of your customer profile, if you use SMS marketing, you are also subject to federal privacy laws, and there are rules around e-mail marketing too. Moreover, once you hit $25 million AR, you are automatically subject to California’s privacy laws, and you will want to make sure your website (and any tracking technologies or use of pixels) is in compliance. We conduct privacy impact assessments and craft data privacy policies and procedures, as well as advise on your current privacy program (data retention and deletion), to help you ensure you are not overlooking any unnecessary risks. -
Your marketing team may be pushing to leverage vendors that offer great and cheap content. But do they use gen AI to do it? We bring our passion about intellectual property to help you secure yours. We provide strategic counsel on copyright and trademark ownership, licensing, and infringement issues.
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Have an overflow of contract review and need some red-lining and negotiation backup? Yelena was a complex commercial litigator before working as a General Counsel. She’s seen how certain provisions actually play out, in the event of a dispute, coupled with the business experience of understanding what to press on. Let’s make your agreements a tool not a liability.
Not sure where to start?
explore our monthly PLANS
basic
20 hour block
Ideal if you need light or as-needed support (reviewing your existing privacy policy and suggesting improvements, reviewing a handful of vendor agreements or marketing features) or if your existing Senior Legal Counsel needs someone to take a few items off their plate, day to day.
$8,000, calculated as $400/hour
With up to 2 unused hours rolling over to the next month
Estimated 5 hours/week of support.
*Requires a 3 month commitment.
Silver
40 hour block
This is a great option if you need support for a new product launch, implementing a new privacy program, assisting with data subject rights requests (deletion, modification, etc.) or getting your existing website and contracts in compliance with emerging state and federal privacy laws (which have changed quite a bit even in the last year) .
$14,000, calculated as $350/hour
With up to 4 unused hours rolling over to the next month
Estimated 10 hours/week of support.
*Requires a 2 month commitment.
Gold
60 hour block
Is your in-house legal team feeling under-resourced? Do you have a team member going away on leave, or are you considering making a new hire but are unsure of what you need? Our 60-hour block of outside general counsel services is structured to feel like you have a new part-time hire. You can use this time to assist you in making a big overhaul in your privacy program or marketing practices, or simply for routine, day-to-day support that your existing legal team can depend on.
$18,000 calculated as $300/hour
With up to 6 unused hours rolling over to the next month
Estimated 15 hours/week of support.
Which plan is right for you?
BASIC: You need light, focused support or backup for a Senior Legal Counsel
SILVER: You’re launching a new product, or implementing or overhauling a privacy program.
GOLD: You want a part‑time GC presence to cover leave, bridge a hire, or support a busy legal team.
Book a 20‑minute fit call
In this call, we’ll quickly assess your current legal load, identify where fractional GC support can create the most leverage, and recommend a plan (or tell you if we’re not the right fit).
Complete the info below to schedule or e-mail us at info@ambartlaw.com.