Fractional General Counsel

Fractional General Counsel for SaaS, AI, and Tech-Driven Teams

We are the fractional GC for post‑product‑market‑fit SaaS and AI companies building with agents, LLMs, and regulated data. AMBART LAW acts as your fractional general counsel for AI projects, vendor contracts, and product launches, so your team can move fast without taking on hidden legal risk or technical debt.

Book a 20-minute fit call

About our fractional GC program

Our fractional general counsel program is built for teams that are shipping fast—often with agents, LLMs, and regulated data—and want governance that is practical, not performative.

Instead of one‑off memos, we embed with your team as outside general counsel. You get responsive, business‑minded support on AI and data governance, product reviews, commercial contracts, marketing, and vendor risk, on predictable monthly plans—so legal becomes a strategic lever, not a last‑minute blocker.

Already have a GC? We plug in as your AI governance and privacy arm, embedding into your legal and operations teams to provide in‑depth, responsive support on the matters that are stretching your internal capacity.

Whom do we serve?

As a GC, Head of Legal, or founder at a SaaS, marketing, consumer tech, or e‑commerce company, you are juggling product launches that may feel like back‑to‑back marathons, along with rollouts of AI tools, all while trying to keep privacy and compliance risk under control during times of aggressive growth. We frequently work with startups and scale‑ups, as well as SMEs, which are looking for tailored advice with a predictable legal spend.

SaaS companies in particular are well positioned to leverage a fractional GC. As they reach later‑stage growth, they cross revenue and data thresholds that trigger heightened privacy and regulatory obligations, often before they are ready to make a full‑time legal hire.

What we don't do

We would rather tell you now than three months in.

We do not take general corporate, employment, or tax work. Those need lawyers who do them every day, and we will point you to ones we trust.

Litigation and trademark prosecution we do handle—but under separate engagements, priced for that work. Neither belongs inside a monthly fractional plan.

And if what you need is volume rather than judgment—high‑throughput review of routine paper, or coverage of a queue while a legal team turns over—a managed legal services provider will do it faster and cheaper than we will.

Yelena Ambartsumian, founder of AMBART LAW PLLC

Founder

Yelena Ambartsumian

  • AIGP
  • CIPP/US
  • Co-Chair, IAPP New York KnowledgeNet
  • NY & CT

Yelena founded AMBART LAW to do one thing well: counsel AI‑native and SaaS companies on the privacy, AI governance, and commercial questions their products actually create. She holds the AIGP and CIPP/US certifications from the IAPP and co‑chairs the IAPP's New York KnowledgeNet chapter.

She works daily in the CCPA and CPRA, the CTDPA, HIPAA, the TCPA, CIPA, Illinois BIPA, Washington's MHMDA, COPPA, the GDPR, and the EU AI Act—and she is a charter member of Women in AI Governance, where she leads the global chapter for fractional GCs.

Before founding the firm, she served in all of the following roles:

  • External counsel in complex commercial litigation and regulatory investigations at a premier Big Law firm
  • Founder and CEO of an art‑technology startup using machine‑learning for private sales recommendations
  • General Counsel to a growing engineering company during its pivotal transition, including bet‑the‑company litigation

That combination gives us a nuanced understanding of the different and competing concerns inside an organization, and of how in‑house lawyers get the most value from outside counsel. The result is advice that is realistic, implementable, and aligned with how your product, marketing, and engineering teams actually work.

How we work together

We provide three levels of fractional general counsel support. What varies between them is how closely we sit with your team. Delivery commitments are the same at every level.

Engagements begin at $6,000 per month

Advisory

For companies with recurring legal needs and no internal legal function.

$6,000 / month
  • Work comes in by e-mail to one address
  • Monthly standing call where smaller questions get batched and answered
  • Review and negotiation of typically up to 3 agreements per month (e.g., MSAs, DPAs), depending on complexity, plus ongoing product and privacy questions
  • Expedited same-day work available when you need it, as practicable
  • Requires a three-month commitment
Request a scoping call
Most common

Embedded

For companies where legal has to be present, day-to-day.

$11,000 / month 3–5 hours a week
$22,000 / month 7–10 hours a week
  • Add us to your Slack or Teams
  • A seat in your standing product, engineering, and go-to-market meetings
  • Same-day handling of anything you flag, as practicable
  • The rate is the same at both levels—it does not fall as the commitment grows
  • Larger monthly commitments available on request
  • Requires a three-month commitment
Request a scoping call

Interim General Counsel

Bridge coverage while you run a search for a new GC or AGC—board meetings, outside counsel management, the full function.

Available to existing and past clients
on request
  • Hours reported weekly, so you always know where the month stands
  • Converts to Advisory or Embedded when you make your permanent hire
  • Priced on accumulated knowledge of your systems, contracts, and team—which is why we don't sell it cold
Get in touch

Net-new drafting is quoted separately. A privacy policy, a set of terms of use, a DPA, or a subscription services agreement written from scratch is a project with a defined deliverable, and we price it as a fixed fee rather than drawing it against your plan. That keeps your monthly time available for the review, negotiation, and judgment it exists to cover. Ask us for the current schedule on your scoping call.

What you can expect

These are identical at every level.

You sendYou receive
Any requestAcknowledgment the same business day, with a delivery date
A question we can answer from experienceAn answer within 1 business day
A standard agreement—NDA, vendor paper, order formFirst redline within 2 business days
An MSA, DPA, or BAAFirst turn within 3 business days
Any subsequent turnBack within 1 business day
A memo, policy, or assessmentOn the date we agree at intake

The clock starts when we have the complete package—the draft, the counterparty's paper, and the business context. It does not run while we are waiting on you, and we will tell you if it is.

Every turn after the first comes back inside a business day, which is usually what determines whether a deal closes on schedule.

How can we help you?

  • Launch AI‑powered features with clear legal guardrails instead of slowing down product roadmaps.
  • Stand up or upgrade a privacy program that actually fits your data flows and marketing stack.
  • Offload contract review and negotiations so your team spends less time in redlines and more time on strategy.
  • Create and negotiate AI vendor and data‑sharing agreements that protect your IP, code, and customer data while still letting the business adopt the tools it needs.
  • Design and refresh your marketing compliance playbook for e‑mail, SMS, social, and paid campaigns, so growth experiments don't trigger regulator or platform issues.
  • Give your GC or Head of Legal a trusted partner who can own key projects end‑to‑end.

What we cover

AI governance & product counseling

We don't just understand data privacy and AI governance—it's our focus. We act as your fractional general counsel for AI projects, vendor contracts, and product launches so your team can move fast without taking on hidden legal risk.

  • Mapping risks, setting guardrails, and aligning your AI use with laws, policies, and stakeholder expectations—before a regulator, customer, or employee raises a red flag.
  • Reviewing and stress‑testing how you're using agents, LLMs, and automation in your products and internal workflows.
  • An AI contracting playbook tailored to your use cases, so your team knows what to look for when engaging AI vendors—particularly where the model will access your confidential or proprietary information.
  • An AI vendor review program that fits into your existing procurement workflow rather than fighting it.

Deploying AI? We work with your product teams on how to launch a feature in compliance with current law while still giving you an edge. Your GC does not have to do this alone, and we are happy to play project manager too.

Privacy programs & data strategy

Need to build a privacy program from scratch? We'll do that, and give you the tools for continuous monitoring and documentation.

  • Assessing how you collect, share, and store personal and borderline health data across your apps, platforms, and vendors.
  • Updating your privacy notices, internal policies, and data flows so they match what you actually do and can stand up to scrutiny from regulators, partners, and security‑minded customers.
  • Privacy impact assessments, retention and deletion schedules, and consent architecture designed with your engineering team rather than handed to them.

Not sure what privacy laws apply to you? If you use SMS marketing you are subject to federal privacy law, and there are rules around e‑mail marketing too. Once you hit $25 million in annual revenue you are automatically subject to California's privacy laws, and you will want your website, tracking technologies, and pixels in compliance.

Commercial & SaaS contracts

Have an overflow of contract review and need redlining and negotiation backup? Yelena was a complex commercial litigator before working as a general counsel. She has seen how certain provisions actually play out in a dispute, coupled with the business experience of knowing what to press on. Let's make your agreements a tool, not a liability.

  • Drafting and negotiating SaaS agreements, DPAs, BAAs, data and content licenses, and AI‑specific clauses—use restrictions, training rights, attribution, liability.
  • Standardizing playbooks and templates so your sales, partnerships, and procurement teams can move faster without improvising risk allocation in every deal.
Marketing & IP

Your marketing team may be pushing to use vendors that offer great, cheap content. But do they use generative AI to make it? We bring our passion for intellectual property to help you secure yours, with strategic counsel on copyright and trademark ownership, licensing, and infringement.

Tech-driven companies and regulated businesses rely on us when privacy, AI, and marketing risk are too important to wing

“A huge unlock”

I had the opportunity to engage Yelena for several strategic projects in my organization. She has deep expertise in privacy law, artificial intelligence and commercial negotiations. She has excellent judgement in complex areas of law and really took ownership of these key initiatives, which was a huge unlock for both the substance of the project and the capacity of the legal team. Couldn't recommend more highly.

Kelley Merwin, Head of Legal, GlossGeniusSeries C SaaS company

“Meticulous”

Her strong work ethic and close attention to details are particularly remarkable. She is meticulous in the execution of all of the work that she performs and always goes the extra mile for her clients. Beyond helping firms meet their compliance obligations, she also provides solutions that maximize the efficiency of firms so that firm owners and executives can focus on developing their businesses and delivering outstanding investment advisory services to their clients.

Dr. David Nanigian, Founder, Mount Ararat Financial ServicesRegistered investment advisory firm

Our clients are backed by some of the world's leading venture capital firms

Bessemer Venture Partners Left Lane Capital Imaginary Ventures L Catterton Headline Bullpen Capital Lone Pine Capital Good Friends VC Launch Fund

Logos reflect publicly announced funding of AMBART LAW's fractional GC clients and do not constitute endorsements of legal services.

Representative matters

A few examples of the kind of work we handle inside a fractional GC engagement.

Series C SaaS platform

Privacy program build-out

  • Built a defensible privacy program in one quarter for a later‑stage SaaS company.
  • Worked with data engineering to map data flows and stand up DSAR intake.
  • Updated UX for TCPA and consent, ran DPIAs, and set deletion and retention schedules.
  • Revised the privacy policy and DPAs, and supported a SOC 2 audit.

HIPAA product launch

Health data & vendors

  • Led HIPAA compliance for a new product at a growing SaaS company.
  • Ran a HIPAA gap analysis and mapped PHI across data flows and vendors.
  • Drafted HIPAA policies and a customer‑facing BAA, and negotiated BAAs with key vendors.
  • Advised on product design, tracking technologies, and marketing copy for HIPAA compliance.

Series B AI marketing platform

Privacy & agentic AI

  • Served as fractional GC to a Series B SaaS marketing platform.
  • Completed privacy gap analyses for the CCPA, the GDPR, and the DSA with data engineering.
  • Removed the company from multiple state data broker registries after regulator outreach.
  • Reviewed an agentic AI product and drafted or revised more than twenty policies and agreements.

AI governance playbooks

Vendors & internal use

  • Created AI contracting playbooks tailored to real vendor negotiations.
  • Designed AI vendor review frameworks to speed approvals while managing risk.
  • Updated AI use policies for engineering, HR, and marketing teams.
  • Redlined numerous AI vendor agreements across marketing, interviewing, and coding tools.

Book a 20-minute fit call

We'll quickly assess your current legal load, identify where fractional GC support can create the most leverage, and recommend a plan—or tell you if we are not the right fit.

Find a time

Or e-mail us at info@ambartlaw.com

Frequently asked questions

What is fractional general counsel, in plain English?

Fractional general counsel is ongoing legal support for your business from an external lawyer, instead of a full-time hire. Think of it as having a GC who already understands your product, data flows, sales motion, and risk tolerance—but who works with you on a structured, predictable basis rather than as a one-off issue spotter or memo writer.

How much does a fractional GC cost, and how is it priced vs. hourly?

For one-off, clearly bounded projects, hourly or flat-fee work can make sense. Fractional GC support is different: predictable monthly plans built around committed time, communication access, and specific types of work—so you can budget without surprise invoices. Advisory is $6,000 a month. Embedded is $11,000 a month for 3 to 5 hours a week, or $22,000 for 7 to 10. What varies between them is how closely we sit with your team: whether we are in your Slack, in your standing product and go-to-market meetings, and available same-day. The rate is identical at both Embedded levels and does not fall as the commitment grows. Interim GC coverage is available to existing and past clients on request, and net-new document drafting is quoted separately as a fixed fee.

What is the minimum commitment?

Advisory and Embedded both run on a three-month initial term. Interim GC coverage runs on a rolling basis and converts to Advisory or Embedded when you make your permanent hire, with that conversion written into the engagement letter at signing rather than negotiated later.

Do you draft documents from scratch, or only review them?

Both, but they are priced differently. Your monthly plan covers review, negotiation, and judgment: the inbound MSA, the vendor DPA, the product question before you ship. Net-new documents are projects with defined deliverables, so a privacy policy, terms of use, a DPA, a BAA, or a subscription services agreement written from scratch is quoted as a fixed fee outside the plan. Each fixed fee includes an intake call, one revision round, and a walkthrough with your team. Pricing it this way keeps your monthly time available for the work that actually needs a general counsel.

Why not just hire someone?

You should, eventually. A fractional engagement is right when the work is real but not yet a full-time job, or when the experience you need is narrower than the person you can realistically hire. Companies often hire for pedigree and end up with an excellent corporate lawyer who has never designed a consent architecture or negotiated an AI vendor agreement. We are frequently the lawyer with the privacy and AI experience working alongside that person, reporting to them.

What's the difference between a fractional GC, outside general counsel, and traditional outside counsel?

Fractional GC and outside general counsel describe the same relationship: an external lawyer who functions as your general counsel on an ongoing, embedded basis rather than a full-time hire. "Outside general counsel" (OGC) emphasizes the role; "fractional" emphasizes that you get a portion of a GC's time on a predictable plan.

Traditional outside counsel is a different arrangement. Advisory counsel will often flag legal risk, cite the law, and hand you a list of things to do. In our fractional GC work, we stay closer to the execution. If a project needs input from product, engineering, marketing, and security—an AI audit, say, or a new data-sharing workflow—we help run point instead of just handing you an instruction manual. We still give the legal analysis; we also help you get the thing done. We walk through the model in depth in our guide to outside general counsel services.

Can you work alongside our existing GC or Head of Legal?

Yes. Many of our clients already have a GC or a lean in-house team. In those cases, we plug in as an extension of your legal function—focused on AI governance, privacy, and commercial work that is under-resourced or new to the team. We can take discrete projects off their plate, cover overflow during a busy quarter, or own a specific workstream (vendor AI reviews, privacy program updates) while staying aligned with their overall strategy.

Do you offer fractional GC for SaaS companies?

Yes—it's a core focus. Post-product-market-fit SaaS teams cross revenue and data thresholds that trigger privacy and regulatory obligations, often before they are ready for a full-time legal hire, and they field constant customer security reviews and contracts. We embed as your fractional GC to handle exactly that—customer MSAs and DPAs, security-review responses, privacy, and AI-feature counseling—on a predictable monthly plan.

Do you replace our outside counsel?

Often we manage them instead. Patent prosecution and regulatory defense outside our practice areas go to firms that handle that work, and we make sure their instructions are clear and their invoices match; several clients bring us in specifically to hold those relationships and keep the spend under control. Litigation and trademark prosecution we handle ourselves, under separate engagements priced for that work rather than inside a monthly plan.

What don't you do?

General corporate, employment, and tax work. Those need lawyers who do them every day, and we will point you to ones we trust. We also turn down engagements where what the company needs is volume rather than judgment—high-throughput review of routine paper, or coverage of a queue while a legal team turns over. A managed legal services provider will do that faster and cheaper than we will.

Book a 20‑minute fit call

In this call, we’ll quickly assess your current legal load, identify where fractional GC support can create the most leverage, and recommend a plan (or tell you if we’re not the right fit).

Complete the info below to schedule or e-mail us at info@ambartlaw.com.