Fractional General Counsel for SaaS, AI, and Tech-Driven Teams

We are the fractional GC for post‑product‑market‑fit SaaS and AI companies building with agents, LLMs, and regulated data. AMBART LAW acts as your fractional general counsel for AI projects, vendor contracts, and product launches, so your team can move fast without taking on hidden legal risk or technical debt.

ABOUT OUR FRACTIONAL GC PROGRAM

Our fractional general counsel program is built for teams that are shipping fast—often with agents, LLMs, and regulated data—and want governance that is practical, not performative.

Instead of one‑off memos, we embed with your team as outside general counsel. You get responsive, business‑minded support on AI and data governance, product reviews, commercial contracts, marketing, and vendor risk—on predictable monthly flat‑fee plans—so “legal” becomes a strategic lever, not a last‑minute blocker.

Our founder, Yelena Ambartsumian, Esq. has served in all of the following roles:

✅ External counsel in complex commercial litigation and investigations at a Big Law firm
✅ Founder & CEO of an art-technology startup
✅ General counsel to a growing company

This combination of experiences gives us a nuanced understanding of the different and competing concerns within an organization, and how in-house lawyers can get the most value from working with external counsel. The result is advice that is realistic, implementable, and more aligned with how your product, marketing, and engineering teams actually work.

Already have a GC? We plug in as your AI governance and privacy arm, embedding into your legal and operations teams to provide in‑depth, responsive support on the matters that are stretching your internal capacity.

Yelena Ambartsumian

Fractional GC services at predictable monthly flat rates

Whom do we serve?

As a GC, Head of Legal, or founder at a SaaS, marketing, consumer tech, or e‑commerce company, you are juggling product launches that may feel like back-to-back marathons, along with rollouts of AI tools—all while trying to keep privacy and compliance risk under control, during times of aggressive growth. AMBART LAW acts as your embedded legal partner so that nothing will slow you down. We frequently work with startups and scale-ups, as well as SMEs, which are looking for tailored advice with a predictable legal spend.

How can we help you?

  • Launch AI‑powered features with clear legal guardrails instead of slowing down product roadmaps.

  • Stand up or upgrade a privacy program that actually fits your data flows and marketing stack.

  • Offload contract review and negotiations so your team spends less time in redlines and more time on strategy.

  • Create and negotiate AI vendor and data‑sharing agreements that protect your IP, code, and customer data while still letting the business adopt the tools it needs.

  • Design and refresh your marketing compliance playbook for e-mail, SMS, social, and paid campaigns, so growth experiments don’t trigger regulator or platform issues.

  • Give your GC or Head of Legal a trusted partner who can own key projects end‑to‑end.

When should you consider a fractional GC?

With a fractional GC or outside general counsel (OGC), you can supplement gaps and coverage areas in your existing in-house legal team, or use this service as a way of accessing continuous legal guidance on a retainer basis. A fractional GC can serve as a strategic extension of the leadership team, available to advise on day-to-day questions and larger legal strategy. Learn more here about what fractional GCs do.

How can SaaS companies benefit from a fractional GC?

We believe that SaaS companies in particular are well-positioned to leverage a fractional GC. As SaaS companies reach later‑stage growth (Series B/C), they cross revenue and data thresholds that trigger heightened privacy and regulatory obligations, often before they are ready to make a full‑time legal hire. A fractional GC fills that gap, acting as outside general counsel focused on building a strong market position while managing new legal risk. Read more about how AMBART LAW supports SaaS companies, at this page.

Fractional General Counsel for SaaS, AI, and Product Teams

Practical, business-focused legal support for privacy, AI governance, product counseling, and commercial contracts—without hiring a full-time GC.

Access GC

Seed & Early Founders

$1,500 / month

  • One 30-minute GC “office hours” call per month
  • Review of one standard agreement or online policy (or light customization of one template)
  • Dedicated access to Slack with 24-hour turnaround on quick questions
  • Access to our curated startup template library

Learn more about Access GC →

Product & Contracts Lite GC

Series A / Series B

$3,000 / month

  • One 60-minute product & strategy GC call per month
  • Either one MSA-level agreement or up to two standard/vendor agreements (with one round of redlines)
  • Dedicated access to Slack with 24-hour turnaround on quick questions
  • Access to our curated startup template library

Learn more about Product & Contracts Lite GC →

Fractional GC Blocks

Embedded GC for High-Growth Teams (Series B & C)

20 / 40 / 60 hours

Discounted monthly hours to tap into Embedded GC for high-growth teams.

  • 20 hours per month: $400 / hour
  • 40 hours per month: $375 / hour
  • 60 hours per month: $350 / hour

Includes unlimited email and Slack with same day responses.

Learn more about Fractional GC blocks →

Tech‑driven companies and regulated businesses rely on us when privacy, AI, and marketing risk are too important to wing.

“A huge unlock”

Kelley Merwin, Head of Legal, at Gloss Genius
(Series C SaaS Company)

“I had the opportunity to engage Yelena for several strategic projects in my organization. she has deep expertise in privacy law, artificial intelligence and commercial negotiations. She has excellent judgement in complex areas of law and really took ownership of these key initiatives, which was a huge unlock for both the substance of the project and the capacity of the legal team. Couldn’t recommend more highly.”

maximizing efficiency

Dr. David Nanigian, Founder, Mount Ararat Financial Services
(Registered Investment Advisory Firm)

“Her strong work ethic and close attention to details are particularly remarkable. She is meticulous in the execution of all of the work that she performs and always goes the extra mile for her clients. Beyond helping firms meet their compliance obligations, she also provides solutions that maximize the efficiency of firms so that firm owners and executives can focus on developing their businesses and delivering outstanding investment advisory services to their clients.”

Our outside general counsel program is ready to help you. Whether you have a temporary need to fill, are looking to plug a knowledge gap in your in-house team, or require extra resources to tackle a big project, here is how AMBART LAW supports its fractional GC clients:

  • We don't just understand data privacy and AI governance – it's our focus. We act as your fractional general counsel for AI projects, vendor contracts, and product launches so your team can move fast without taking on hidden legal risk.

    Use us for:

    • Helping you map risks, set guardrails, and align your AI use with laws, policies, and stakeholder expectations—before a regulator, customer, or employee raises a red flag.

    • Reviewing and stress‑testing how you’re using agents, LLMs, and automation in your products and internal workflows.


    We can create an AI contracting playbook (tailored to your company’s use cases) so that your team knows what to look out for when engaging AI vendors (particularly if the AI model will get access to your confidential or proprietary information.). This is particularly important for SaaS companies, e-commerce, and consumer tech.

    We will also evaluate your use cases and help you create a review program for AI vendors that fits seamlessly into your current procurement workflow.

    What about deploying AI? No problem. We work with your product teams to advise on how to launch a new feature using AI, in a way that keeps you in compliance with current laws, but also gives you an edge on the competition. Your GC (if you have one) does not have to do this alone; we are here to supercharge her efforts (and we’re happy to play project manager too).

  • Need to build a privacy program from scratch? We’ll do that for you, and give you the tools for continuous monitoring and documentation.

    Use us for:

    • Assessing how you collect, share, and store personal and “borderline” health data across your apps, platforms, and vendors.

    • Updating your privacy notices, internal policies, and data flows so they match what you actually do and can stand up to scrutiny from regulators, partners, and security‑minded customers.

    Not sure what privacy laws apply to you? Regardless of your customer profile, if you use SMS marketing, you are also subject to federal privacy laws, and there are rules around e-mail marketing too. Moreover, once you hit $25 million AR, you are automatically subject to California’s privacy laws, and you will want to make sure your website (and any tracking technologies or use of pixels) is in compliance. We conduct privacy impact assessments and craft data privacy policies and procedures, as well as advise on your current privacy program (data retention and deletion), to help you ensure you are not overlooking any unnecessary risks.

  • Your marketing team may be pushing to leverage vendors that offer great and cheap content. But do they use gen AI to do it? We bring our passion about intellectual property to help you secure yours. We provide strategic counsel on copyright and trademark ownership, licensing, and infringement issues.

  • Have an overflow of contract review and need some red-lining and negotiation backup? Yelena was a complex commercial litigator before working as a General Counsel. She’s seen how certain provisions actually play out, in the event of a dispute, coupled with the business experience of understanding what to press on. Let’s make your agreements a tool not a liability.

    Use us for:

    • Drafting and negotiating SaaS agreements, DPAs, BAAs, data and content licenses, and AI‑specific clauses (use restrictions, training rights, attribution, liability).

    • Standardizing playbooks and templates so your sales, partnerships, and procurement teams can move faster without improvising risk allocation in every deal.


Book a 20‑minute fit call

In this call, we’ll quickly assess your current legal load, identify where fractional GC support can create the most leverage, and recommend a plan (or tell you if we’re not the right fit).

Complete the info below to schedule or e-mail us at info@ambartlaw.com.

Frequently asked questions

What is fractional general counsel, in plain English?

Fractional general counsel is ongoing legal support for your business from an external lawyer, instead of a full‑time hire. Think of it as having a GC who already understands your product, data flows, sales motion, and risk tolerance, but who works with you on a structured, predictable basis rather than as a one‑off issue spotter or memo writer.

How is your fractional GC work different from traditional outside counsel?

Traditional advisory counsel will often flag legal risk, cite the law, and hand you a list of things to do. In our fractional GC work, we stay closer to the execution. If a project needs input from product, engineering, marketing, and security—for example, an AI audit or a new data‑sharing workflow—we help run point instead of just handing you an instruction manual. We still give legal analysis, but we also help you actually get the thing done.

Can you work alongside our existing GC or Head of Legal?

Yes. Many of our clients already have a GC or lean in‑house team. In those cases, we plug in as an extension of your legal function, focused on AI governance, privacy, and commercial work that is either under‑resourced or new to the team. We can take discrete projects off their plate, help with overflow during a busy quarter, or own a specific workstream—like vendor AI reviews or privacy program updates—while staying aligned with their overall strategy.

How do you price fractional GC support compared to hourly work?

For one‑off, clearly bounded projects, hourly or flat‑fee advisory work can make sense. Fractional GC support is different: we structure it as predictable monthly plans built around blocks of time, communication access, and specific types of work. That lets you budget with a predictable legal spend, avoids surprise invoices, and reflects the reality that good legal support for SaaS and AI companies is continuous, not a single memo or contract at a time.