The FCC's Proposed New AI Disclosure Rules: What They Mean for Political Advertising

As Generative AI tools grow increasingly capable of creating realistic images and voices, the Federal Communications Commission (FCC) proposed new rules to enhance transparency in political advertising, particularly regarding AI-generated content. Instead of outright banning AI-generated political ads, however, the rules would require disclosures from cable TV, radio, and some online platforms.

(Image Accessibility Description: Feature photo shows a person wearing a suit with a red tie and a mask, resembling Donald Trump's face, as the person points toward the camera)